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Step off, old man!
Saturday, 5 June 2004
Faith Popcorn was right!
About 10 years ago, I worked as a reporter for a business newspaper. There was a marketing guru named Faith Popcorn who predicted a trend known as "cocooning." (As an aside, I can't believe Faith Popcorn is her real name. Since she is a marketing expert, it appears she picked a name that is eminently memorable. I say that because I have a terrible memory for names and I can remember hers.)

Anyway, cocooning was the trend towards people locking themselves down in their homes and becoming less involved in the world around them. With the advent of high speed internet access and digital cable, there has become even less reason for people to travel outside their homes. Just visit a Home Depot on the weekend and you'll see the white suburban male buying stuff to make his fortress even more impenetrable. It looks like a scene from a disaster movie where characters are preparing for an assault from a killer tornado or an armada of aliens.

I bring this up because I went car shopping today. Probably 3/4 of the vehicles for sale were SUVs. I think it's an extension of the cocooning theory. People want to feel safe in their vehicle, while keeping as much distance between themselves and their fellow citizens.

Hence, the rolling home known as the SUV.

Posted by brettdavey at 8:43 PM EDT
Post Comment | View Comments (3) | Permalink

Sunday, 6 June 2004 - 1:28 AM EDT

Name: :)

It seems you are behind the curve again,

DIANE SWONK, CHIEF ECONOMIST, BANK ONE: What we`re seeing consumers do is rather than cocooning with their cars and their homes, they`re now "Cancuning."

What ever the hell that means.

http://www.usawallpaper.com/faithpopcorn1.html
(I believe this collection is also available at Home Depot)

Faith Popcorn was born Faith Plotkin. She named her adopted daughter Georgica Sawn Pond Rose Petal Qi Zin.

Olfriendcooning - the avoidance or shunning of friends by failing to realize it's NOT about the golf!

Monday, 7 June 2004 - 9:54 PM EDT

Name: Fats

The prior comment was definitely not from me. That poster sounds like a real bird-brain.

Instead, I would have told you about my 8-Passenger, 16.3 MPG, 6,600 pound, 19-inch wheeled, 4-wheel drive Toyota Sequoia.

I call it an FUV!

Now thats funny!

Tuesday, 8 June 2004 - 9:49 AM EDT

Name: :)

I have seen his FUV and its huge, talk about compensating for something.

On a previous topic, I tried to watch the Dennis Miller show the other night and it was just downright painful.



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